Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

Regardless of industry, efficiency is a major business goal. Efficiency is performing in the best possible way with minimal waste of time, effort and resources. Leaders aim to get the most out of what ...

A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...