The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Competition in the electronics industry is as fierce as ever -- especially in today's gloomy economy -- making many manufacturers re-adjust their strategies for bringing products to market.

To meet customer demands, manufacturers must align their supply chains and production resources. This ensures they can deliver when it counts. To bring new products to market, they must connect ...