Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Collecting data on embedded emissions in imports offers a broader and more accurate picture of a country’s carbon footprint, enables informed climate policies, and—with some carrots and sticks—can ...

The Environmental Protection Agency announced earlier this month that it would stop making polluting companies report their greenhouse gas emissions to it, eliminating a crucial tool the US uses to ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...